Signifying the pandemics: metaphors of AIDS, cancer, and heart disease

Med Anthropol Q. 1997 Dec;11(4):456-76. doi: 10.1525/maq.1997.11.4.456.

Abstract

This article offers a symbolic analysis of the cultural construction and signification of three of the major "pandemics" of the late 20th century: AIDS, cancer, and heart disease. It is based on unstructured interviews conducted in Israel between 1993-94 with 75 nurses and 40 physicians and between 1993-95 with 60 university students. Two key symbols, "pollution" and "transformation," are shown to constitute AIDS and cancer within a symbolic space that I suggest is "beyond culture," where body boundaries are dissolved and cultural categories are dismantled. Heart disease, in contrast, is metaphorized as a defect in the "body machinery." The article concludes by arguing that heart attack is depicted as the pathology of the Fordist, modernist body, while AIDS/cancer are pathologies of the postmodern body in late capitalism.

Publication types

  • Research Support, Non-U.S. Gov't

MeSH terms

  • Acquired Immunodeficiency Syndrome / epidemiology*
  • Acquired Immunodeficiency Syndrome / psychology
  • Cultural Characteristics
  • Heart Diseases / epidemiology*
  • Heart Diseases / psychology
  • Humans
  • Israel / epidemiology
  • Models, Theoretical
  • Neoplasms / epidemiology*
  • Neoplasms / psychology
  • Social Conditions*
  • Social Perception*