Rank | Mae Fah Luang village (first survey round; n=155) | All three workshop villages (first survey round; n=497) | Rural Chiang Rai province (n=1098) | ||||||
Name | Mentioned | ‘Desirable’ attitude | Name | Mentioned | ‘Desirable’ attitude | Name | Mentioned | ‘Desirable’ attitude | |
1 | Anti-inflammatory | 70.3% | 48.6% | Anti-inflammatory | 72.4% | 53.6% | Anti-inflammatory | 86.4% | 55.0% |
2 | Other (unknown) names | 25.8% | 70.0% | Other (unknown) names | 26.8% | 53.4% | Do not know the name of this medicine | 10.3% | 73.5% |
3 | Do not know the name of this medicine | 14.8% | 65.2% | Do not know the name of this medicine | 12.7% | 65.1% | Germ killer | 10.3% | 55.0% |
4 | Germ killer | 7.1% | 72.7% | Germ killer | 5.0% | 72.0% | Antibiotics | 7.0% | 67.9% |
5 | Capsules/Medicine in general | 5.8% | 77.8% | Capsules/Medicine in general | 3.8% | 52.6% | Heromycin, TC-Mycin, etc. | 5.6% | 39.4% |
6 | Amoxi (amoxicillin) | 3.2% | 80.0% | Colem (chloramphenicol) | 3.0% | 26.7% | Colem (chloramphenicol) | 4.8% | 42.4% |
7 | Cough medicine | 1.9% | 33.3% | Pain reliever | 2.4% | 58.3% | Capsules/Medicine in general | 4.6% | 46.4% |
8 | Pain reliever | 1.9% | 66.7% | Antibiotics | 2.2% | 81.8% | Colour reference | 3.1% | 27.3% |
9 | Colem (chloramphenicol) | 1.9% | 33.3% | Amoxi (amoxicillin) | 1.2% | 83.3% | Pain reliever | 2.5% | 52.3% |
10 | Antibiotics | 1.3% | 100.0% | Cough medicine | 1.0% | 40.0% | Other non-antibiotic medicine | 1.7% | 24.8% |
See questionnaire in online supplementary material for pictures of common antibiotics. Only including respondents who recognised the medicine shown. Multiple mentions per respondent possible. Provincial-level results are population weighted using census data.
Source: Authors; derived from survey data.