PT - JOURNAL ARTICLE AU - Diaa Ahmed Mohamed Ahmedien TI - New-media arts-based public engagement projects could reshape the future of the generative biology AID - 10.1136/medhum-2020-011862 DP - 2021 Sep 01 TA - Medical Humanities PG - 283--291 VI - 47 IP - 3 4099 - http://mh.bmj.com/content/47/3/283.short 4100 - http://mh.bmj.com/content/47/3/283.full SO - J Med Humanit2021 Sep 01; 47 AB - Research in the sciences of new-media arts aims to develop original research questions and borrows many different interdisciplinary research methodologies that often involve collaboration with professionals from non-art fields to provide real investigations. Over the last four decades, new-media arts provided unlimited strategies to integrate the laypeople into real interactive conversations allowing them to express their opinions and reflect their concerns regarding boundless scientific, environmental, political and ethical issues. Within this context, this article illustrates the parallel and growing attention to perform effective joint public engagement projects between both new-media arts and biological science domains and how biological science could benefit from the new-media arts projects to allow the laypeople to actively participate in decision-making processes regarding critical biological issues that seek more open and democratic biological investigations. This article, therefore, monitors the developments of public engagement as a concept in biological sciences and its practical principles, which they have been enhanced under the influence of today’s new-media arts strategies of engagement. As an extension of the existed efforts, the article, finally, highlighted one of the most recent international conversation led by the author regarding an assumed new-media arts protocol to use stem cells in new-media arts labs and the role of such protocol to secure the highest standard level of public engagement, by which the laypeople could control and reshape the future of generative biology and personalised medicine.Data are available on reasonable request. All data relevant to the study are included in the article or uploaded as online supplementary information (New Media Arts Protocol to Use Stem Cells (NMAP-SC) Figshare: https://figshare.com/articles/New_Media_Arts_Protocol_to_study_Stem_Cells_NMAP-SC_/6199325/3).