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Health awareness as genre: the exigence of preparedness in cancer awareness campaigns and critical-illness insurance marketing
- Correspondence to Dr Loren Gaudet, School of Journalism, Writing and Media, The University of British Columbia, Vancouver, BC V6T 1Z4, Canada; loren.gaudet{at}ubc.ca
Citation
Health awareness as genre: the exigence of preparedness in cancer awareness campaigns and critical-illness insurance marketing
Publication history
- Accepted December 14, 2020
- First published January 15, 2021.
Online issue publication
February 21, 2022
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