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The difficulties encountered by McNaughton and Evans in addressing the question ‘Why pay attention to the artist?’ are those created by disciplinary boundaries and a useful answer is unlikely without stepping outside the academic discipline.1 It is in the nature of academic disciplines to parcel up life. Each then uses its ‘discursive, reflective and primarily cognitive’ faculties to wrap and unwrap the parcel and pass it around at conferences! However, the content and wrappings, so well known in …